Elephants push each other down the track, dodging Holy Cows and the fearsome Mouse. It’s Racing in a Whole New Weight Class.

There is only a little bit of time left to get in on the fun!  Click HERE to fund and find out all sorts of fun facts (including the rules) about this exciting new game!!

You’ve got games about car races, boat races, bicycle races, sled dog races, and even ostrich races, but there’s one type of racing that’s missing–Elephant Races! Formula E is here to fill that gap.

FORMULA E has a double sided game board–one track is for 3 & 4 players, and the other is for 5 & 6 players. There are six colorful Elephant Meeples included with colors that “should” be tinted correctly for colorblind friendliness. There are ten Holy Cow Meeples that start the game scattered around the track but can be moved to create obstacles for your competitors. Then there is the Mouse Meeple, which you can use to scare elephants into backing up. As you might guess, there’s a lot of “screwage” potential in a game of FORMULA E–and I haven’t even mentioned the Cobras and Monkey’s yet!

The game was originally called INDIAN DERBY by the designers Sergio Halaban and André Zatz. In 2011 they added Bruno Faidutti to the team to fine tune the rules and he submitted it to Clever Mojo Games. When I accepted the game for publication, I changed the name to HAATHI, the Hindi word for Elephant, because it sounded exotic but still thematic. Somewhere in our discussions, someone was being funny and suggested we call it FORMULA E. We all thought it was great, but we figured Asmodee wouldn’t like us poking fun at their classic game with a very similar name. In 2012, when CMG joined forces with Game Salute, Dan Yarrington learned about the joke-name and liked it A LOT. Bruno has friends at Asmodee so he asked if they would give permission to use FORMULA E, and they said OK!

The mechanics of FORMULA E are great and they make a game challenging and fun, but the art is what makes it a joy to play. Jacqui Davis provided the excellent art work, then our Art Director, Dann May, took it all to the next level with amazing filters and textures that really bring out the thematic aspects of the game. finally, Cody Jones, our Graphics Designer, created the wonderful card icons as a shorthand for what each card’s effect is when played. Take a look at the progression images below to get a feel for how these three team members brought FORMULA E to life.

You can Kickstart, and learn more about, the project here.